Wella Color Charm Permanent Liquid Hair Toner – T14 Pale Ash Blonde 42ml

Permanent Blonde Toner • T14 Pale Ash Blonde • Neutralises Yellow & Orange Brassiness • Cool Ash Finish • 42ml

The Wella Color Charm T14 Pale Ash Blonde Permanent Liquid Hair Toner is designed to refine pre-lightened blonde hair by neutralising unwanted warm, brassy tones and creating a cooler pale ash blonde finish.

Compared with the icier T18, T14 is particularly useful when your blonde still contains stronger yellow-gold to yellow-orange warmth, making it a great choice for achieving a cooler, more muted ash blonde result.

Hair Type & Colour Suitability

*T14 is primarily a toner for sufficiently lightened hair. It won't turn dark hair into pale ash blonde.

Primary Concern: Yellow, Golden & Brassy Tones in Pre-Lightened Blonde Hair

Secondary Concerns: Yellow-Orange Warmth • Uneven Brassiness • Post-Bleach Warmth • Blonde Colour Refinement

Best For

• Pre-lightened blonde hair
• Yellow to yellow-orange undertones
• Brassy blonde hair
• Creating a pale ash blonde result
• Cooling down overly warm blonde
• Refining blonde after bleaching
• Customers who find their blonde too golden
• Creating a softer ash finish rather than an ultra-icy blonde
• Salon-inspired blonde colour maintenance

How To Use

Developer is required and sold separately.

1. Pre-lighten the hair to the appropriate blonde level.
2. Shampoo after lightening and towel dry.
3. Mix 1 part Wella Color Charm T14 with 2 parts Wella Color Charm Developer.
4. Apply evenly through the areas requiring toning.
5. Ensure the hair is thoroughly saturated for an even result.
6. Process for up to 30 minutes, checking the colour regularly.
7. Once the desired ash tone has developed, rinse thoroughly.
8. Shampoo and condition the hair.

Mixing Ratio: 1:2

Developer: Wella Color Charm 10 or 20 Volume Developer, depending on the desired result and starting hair.

Maximum Processing Time: Up to 30 minutes

Always perform the required allergy test and follow the directions supplied with the toner and developer.

Where It Fits In Your Hair Routine

Pre-Lighten → Shampoo → Towel Dry → Wella T14 + Developer → Process → Rinse → Shampoo → Conditioner / Hair Treatment

Routine Step: Post-Lightening Permanent Toner

Product Description

Transform warm, brassy blonde into a beautifully refined cool tone with Wella Color Charm T14 Pale Ash Blonde Permanent Liquid Hair Toner.

Designed for pre-lightened blonde hair, T14 helps counteract yellow, golden and yellow-orange warmth, leaving blonde looking cooler, softer and more balanced.

The Pale Ash Blonde shade is ideal when your lightened hair still has noticeable warmth that needs more neutralisation before achieving your desired cool blonde result.

Its permanent liquid formula allows the colour to distribute throughout the hair, making T14 an excellent finishing step after bleaching or lightening.

The result is a sophisticated cool pale ash blonde without the overly warm or golden appearance that can remain after lightening.

Key Benefits

• 💗 Neutralises unwanted brassy tones
• 💗 Helps counteract yellow and yellow-orange warmth
• 💗 Creates a cool Pale Ash Blonde result
• 💗 Designed for pre-lightened blonde hair
• 💗 Ideal for overly golden blonde
• 💗 Helps refine blonde after bleaching
• 💗 Permanent toning formula
• 💗 Liquid consistency for easy application
• 💗 Helps create more even-looking blonde colour
• 💗 Suitable for achieving cool and ash blonde results

T14 vs T18

The most important factor is the starting colour of the hair, rather than simply choosing whichever toner sounds lighter.

Full Ingredients (INCI)

Aqua/Water/Eau, Undeceth-3, Oleic Acid, Isopropyl Alcohol, Laureth-2, Ammonia, Parfum/Fragrance, Disodium EDTA, Toluene-2,5-Diamine Sulfate, Ascorbic Acid, Sodium Sulfite, Resorcinol, M-Aminophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Citronellol.

Product Attributes