NIDA White Rice Whitehead Exfoliating Serum 50ml

Rice Bran • AHA + PHA • Whitehead & Pore Care • Niacinamide + Arbutin • Hydrating Exfoliation

This is a slightly unusual product because, despite being called a serum, it is actually a rinse-off exfoliating treatment. You massage it onto clean, dry skin and rinse it away with lukewarm water rather than leaving it on like a traditional serum.

Skin Type Classification

Primary Concern: Whiteheads, Congestion & Dead Skin Build-Up

Secondary Concerns: Enlarged Pores • Rough Texture • Dullness • Uneven Skin Tone • Post-Blemish Marks • Flaky Skin

*Dry or sensitive skin should introduce exfoliation gradually and avoid over-exfoliating.

Best For

• Whiteheads and surface congestion
• Clogged or visible pores
• Dead skin build-up
• Rough or uneven skin texture
• Dull skin
• Uneven-looking skin tone
• Flaky skin
• Combination and oily skin
• Skin needing gentle exfoliation without a traditional scrub
• Customers wanting exfoliation and brightening in one treatment

How To Use

1. Cleanse your face and dry the skin completely.
2. Apply an appropriate amount of the NIDA White Rice Whitehead Exfoliating Serum.
3. Gently massage over the skin using circular motions.
4. Concentrate on areas prone to whiteheads, congestion or rough texture without aggressively rubbing the skin.
5. Rinse thoroughly with lukewarm water.
6. Follow with toner, serum and moisturiser.

Although the product is marketed for regular use, I would recommend starting 2–3 times per week and increasing only if your skin tolerates it well, particularly if you use other exfoliating products.

Avoid using it in the same routine as strong exfoliating acids or other intensive exfoliating treatments.

Where It Fits In Your Routine

Cleanser → NIDA White Rice Whitehead Exfoliating Serum → Rinse → Toner → Essence → Serum → Moisturiser → Sunscreen (AM)

Routine Step: Rinse-Off Exfoliating Treatment

Product Description

Smooth away dullness and stubborn surface congestion with the NIDA White Rice Whitehead Exfoliating Serum, a Korean exfoliating treatment created to help tackle whiteheads, dead skin build-up, clogged pores and uneven texture.

Despite its serum-like appearance and dropper packaging, this isn't a traditional leave-on serum. The formula is massaged onto clean, dry skin before being rinsed away, making it an easy exfoliating step to add between cleansing and toner.

At the heart of the formula are Rice Bran Water and Rice Extract, paired with chemical exfoliation from Gluconolactone (PHA) and Citric Acid. Together, they help loosen and remove accumulated surface dead skin for a smoother, clearer-looking complexion.

The formula doesn't stop at exfoliation. Niacinamide and Arbutin provide targeted brightening care for dullness and uneven-looking pigmentation, while Hyaluronic Acid, Hydrolyzed Hyaluronic Acid and Sodium Hyaluronate help replenish hydration.

Vitamin E provides additional antioxidant and skin-conditioning care, helping create an exfoliating treatment that leaves the complexion looking fresh and radiant rather than simply stripped.

The result is smoother, softer and brighter-looking skin with less visible surface congestion and a more refined appearance.

Key Benefits

• 💗 Helps remove dead skin build-up
• 💗 Targets the appearance of whiteheads
• 💗 Helps clear surface congestion
• 💗 Helps refine rough and uneven texture
• 💗 Helps improve the appearance of clogged pores
• 💗 Contains Rice Bran Water & Rice Extract
• 💗 PHA provides gentle chemical exfoliation
• 💗 Niacinamide helps brighten uneven-looking skin
• 💗 Arbutin targets dullness and uneven pigmentation
• 💗 Three forms of Hyaluronic Acid support hydration
• 💗 Vitamin E provides antioxidant support
• 💗 Helps leave skin smoother and softer
• 💗 Fragrance-free
• 💗 Made in South Korea

Hero Ingredients

Full Ingredients (INCI)

Water, Glycerin, C14-20 Isoalkylamidopropylethyldimonium Ethosulfate, Propanediol, Propylene Glycol, Cellulose, Methylpropanediol, Oryza Sativa (Rice) Bran Water, Oryza Sativa (Rice) Extract, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Pentylene Glycol, Ethylhexylglycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Caprylyl Glycol, C12-14 Alketh-12, Saccharide Isomerate, 1,2-Hexanediol, Butylene Glycol, Citric Acid, Sodium Citrate, Tocopherol, Gluconolactone, Niacinamide, Arbutin, Carbomer, Disodium EDTA.

Product Attributes