{"product_id":"nida-white-rice-whitehead-exfoliating-serum-50ml","title":"NIDA White Rice Whitehead Exfoliating Serum 50ml","description":"\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eRice Bran • AHA + PHA • Whitehead \u0026amp; Pore Care • Niacinamide + Arbutin • Hydrating Exfoliation\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThis is a slightly unusual product because, despite being called a \u003cstrong\u003eserum\u003c\/strong\u003e, it is actually a \u003cstrong\u003erinse-off exfoliating treatment\u003c\/strong\u003e. You massage it onto \u003cstrong\u003eclean, dry skin and rinse it away with lukewarm water\u003c\/strong\u003e rather than leaving it on like a traditional serum. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"auto\"\u003eSkin Type Classification\u003c\/h2\u003e\n\u003cdiv dir=\"auto\" class=\"group TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable dir=\"auto\" class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003e\u003cstrong\u003eSkin Type\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003e\u003cstrong\u003eSuitable\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e💧 Oily \/ Congested\u003c\/td\u003e\n\u003ctd\u003e💗\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e🌸 Normal\u003c\/td\u003e\n\u003ctd\u003e💗\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e✨ Dull\u003c\/td\u003e\n\u003ctd\u003e💗\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e🌙 Dry \/ Dehydrated\u003c\/td\u003e\n\u003ctd\u003e💗*\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e💎 Mature\u003c\/td\u003e\n\u003ctd\u003e💗\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e🌿 Combination\u003c\/td\u003e\n\u003ctd\u003e💗\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e🍃 Sensitive\u003c\/td\u003e\n\u003ctd\u003e💗*\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003ePrimary Concern:\u003c\/strong\u003e Whiteheads, Congestion \u0026amp; Dead Skin Build-Up\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eSecondary Concerns:\u003c\/strong\u003e Enlarged Pores • Rough Texture • Dullness • Uneven Skin Tone • Post-Blemish Marks • Flaky Skin\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e*Dry or sensitive skin should introduce exfoliation gradually and avoid over-exfoliating.\u003c\/p\u003e\n\u003ch2 dir=\"auto\"\u003eBest For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWhiteheads and surface congestion\u003c\/li\u003e\n\u003cli\u003eClogged or visible pores\u003c\/li\u003e\n\u003cli\u003eDead skin build-up\u003c\/li\u003e\n\u003cli\u003eRough or uneven skin texture\u003c\/li\u003e\n\u003cli\u003eDull skin\u003c\/li\u003e\n\u003cli\u003eUneven-looking skin tone\u003c\/li\u003e\n\u003cli\u003eFlaky skin\u003c\/li\u003e\n\u003cli\u003eCombination and oily skin\u003c\/li\u003e\n\u003cli\u003eSkin needing gentle exfoliation without a traditional scrub\u003c\/li\u003e\n\u003cli\u003eCustomers wanting exfoliation and brightening in one treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"auto\"\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eCleanse your face and \u003cstrong\u003edry the skin completely\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eApply an appropriate amount of the NIDA White Rice Whitehead Exfoliating Serum.\u003c\/li\u003e\n\u003cli\u003eGently massage over the skin using circular motions.\u003c\/li\u003e\n\u003cli\u003eConcentrate on areas prone to whiteheads, congestion or rough texture without aggressively rubbing the skin.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRinse thoroughly with lukewarm water.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eFollow with toner, serum and moisturiser.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp dir=\"auto\"\u003eAlthough the product is marketed for regular use, I would recommend starting \u003cstrong\u003e2–3 times per week\u003c\/strong\u003e and increasing only if your skin tolerates it well, particularly if you use other exfoliating products.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAvoid using it in the same routine as strong exfoliating acids or other intensive exfoliating treatments.\u003c\/p\u003e\n\u003ch2 dir=\"auto\"\u003eWhere It Fits In Your Routine\u003c\/h2\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eCleanser → NIDA White Rice Whitehead Exfoliating Serum → Rinse → Toner → Essence → Serum → Moisturiser → Sunscreen (AM)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eRoutine Step:\u003c\/strong\u003e Rinse-Off Exfoliating Treatment\u003c\/p\u003e\n\u003ch2 dir=\"auto\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp dir=\"auto\"\u003eSmooth away dullness and stubborn surface congestion with the \u003cstrong\u003eNIDA White Rice Whitehead Exfoliating Serum\u003c\/strong\u003e, a Korean exfoliating treatment created to help tackle \u003cstrong\u003ewhiteheads, dead skin build-up, clogged pores and uneven texture\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eDespite its serum-like appearance and dropper packaging, this isn't a traditional leave-on serum. The formula is massaged onto clean, dry skin before being \u003cstrong\u003erinsed away\u003c\/strong\u003e, making it an easy exfoliating step to add between cleansing and toner.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAt the heart of the formula are \u003cstrong\u003eRice Bran Water and Rice Extract\u003c\/strong\u003e, paired with chemical exfoliation from \u003cstrong\u003eGluconolactone (PHA)\u003c\/strong\u003e and Citric Acid. Together, they help loosen and remove accumulated surface dead skin for a smoother, clearer-looking complexion. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe formula doesn't stop at exfoliation. \u003cstrong\u003eNiacinamide and Arbutin\u003c\/strong\u003e provide targeted brightening care for dullness and uneven-looking pigmentation, while \u003cstrong\u003eHyaluronic Acid, Hydrolyzed Hyaluronic Acid and Sodium Hyaluronate\u003c\/strong\u003e help replenish hydration.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eVitamin E\u003c\/strong\u003e provides additional antioxidant and skin-conditioning care, helping create an exfoliating treatment that leaves the complexion looking fresh and radiant rather than simply stripped.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe result is \u003cstrong\u003esmoother, softer and brighter-looking skin with less visible surface congestion and a more refined appearance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 dir=\"auto\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e💗 Helps remove dead skin build-up\u003c\/li\u003e\n\u003cli\u003e💗 Targets the appearance of whiteheads\u003c\/li\u003e\n\u003cli\u003e💗 Helps clear surface congestion\u003c\/li\u003e\n\u003cli\u003e💗 Helps refine rough and uneven texture\u003c\/li\u003e\n\u003cli\u003e💗 Helps improve the appearance of clogged pores\u003c\/li\u003e\n\u003cli\u003e💗 Contains Rice Bran Water \u0026amp; Rice Extract\u003c\/li\u003e\n\u003cli\u003e💗 PHA provides gentle chemical exfoliation\u003c\/li\u003e\n\u003cli\u003e💗 Niacinamide helps brighten uneven-looking skin\u003c\/li\u003e\n\u003cli\u003e💗 Arbutin targets dullness and uneven pigmentation\u003c\/li\u003e\n\u003cli\u003e💗 Three forms of Hyaluronic Acid support hydration\u003c\/li\u003e\n\u003cli\u003e💗 Vitamin E provides antioxidant support\u003c\/li\u003e\n\u003cli\u003e💗 Helps leave skin smoother and softer\u003c\/li\u003e\n\u003cli\u003e💗 Fragrance-free\u003c\/li\u003e\n\u003cli\u003e💗 Made in South Korea\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"auto\"\u003eHero Ingredients\u003c\/h2\u003e\n\u003cdiv dir=\"auto\" class=\"group TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable dir=\"auto\" class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003e\u003cstrong\u003eIngredient\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003e\u003cstrong\u003eWhat It Does\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRice Bran Water\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eProvides moisturising and brightening skin-conditioning care\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRice Extract\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHelps condition skin and supports a smoother, more radiant complexion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eGluconolactone (PHA)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eGently exfoliates surface dead skin and helps refine texture\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCitric Acid (AHA)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eProvides additional surface exfoliation and supports smoother-looking skin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eNiacinamide\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHelps brighten dullness and improve uneven-looking skin tone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eArbutin\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eTargets the appearance of dark spots and uneven pigmentation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eHyaluronic Acid Complex\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHelps maintain hydration and skin plumpness\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSaccharide Isomerate\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHumectant that helps attract and maintain moisture\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVitamin E\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eProvides antioxidant and skin-conditioning benefits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 dir=\"auto\"\u003eFull Ingredients (INCI)\u003c\/h2\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eWater, Glycerin, C14-20 Isoalkylamidopropylethyldimonium Ethosulfate, Propanediol, Propylene Glycol, Cellulose, Methylpropanediol, Oryza Sativa (Rice) Bran Water, Oryza Sativa (Rice) Extract, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Pentylene Glycol, Ethylhexylglycerin, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Caprylyl Glycol, C12-14 Alketh-12, Saccharide Isomerate, 1,2-Hexanediol, Butylene Glycol, Citric Acid, Sodium Citrate, Tocopherol, Gluconolactone, Niacinamide, Arbutin, Carbomer, Disodium EDTA.\u003c\/strong\u003e \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"auto\"\u003eProduct Attributes\u003c\/h2\u003e\n\u003cdiv dir=\"auto\" class=\"group TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable dir=\"auto\" class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003e\u003cstrong\u003eAttribute\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Type\u003c\/td\u003e\n\u003ctd\u003eRinse-Off Exfoliating Serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e50ml \/ 1.69 fl. oz.\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSkin Type\u003c\/td\u003e\n\u003ctd\u003eAll Skin Types\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBest Suited To\u003c\/td\u003e\n\u003ctd\u003eOily, Congested, Combination \u0026amp; Dull Skin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrimary Concern\u003c\/td\u003e\n\u003ctd\u003eWhiteheads \u0026amp; Dead Skin Build-Up\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecondary Concerns\u003c\/td\u003e\n\u003ctd\u003ePores, Texture, Dullness \u0026amp; Uneven Tone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Ingredients\u003c\/td\u003e\n\u003ctd\u003eRice Bran, PHA, Niacinamide, Arbutin \u0026amp; Hyaluronic Acid\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExfoliation\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eAHA + PHA\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHyaluronic Acid\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e3 Forms\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFragrance\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eFragrance-Free\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat\u003c\/td\u003e\n\u003ctd\u003eRinse-Off\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoutine Step\u003c\/td\u003e\n\u003ctd\u003eAfter Cleansing \/ Before Toner\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountry of Origin\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eSouth Korea\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"NIDA","offers":[{"title":"Default Title","offer_id":56025671172264,"sku":"NIDA-whiterice-erum-50ml","price":25.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/9901\/5336\/files\/41_iUvD0WdL._AC_SL1000.avif?v=1789947521","url":"https:\/\/www.iridescentcosmetica.com.au\/products\/nida-white-rice-whitehead-exfoliating-serum-50ml","provider":"Iridescent Cosmetica","version":"1.0","type":"link"}